According to Economictimes, 92% of businesses fail to scale. This means that, after achieving initial success, many companies face challenges in maintaining their growth. Handymen businesses can seem tricky to manage and scale, but you can increase the reach and scale of your handyman business in many ways. We’ve broken down seven different ways that you can scale your handyman business to create an optimized company.
Seven different ways that you can scale your handyman business
1. Scale your handyman business by growing your customer base
It is evident that without customers, there is no business. Therefore one way to scale your handyman business is to attract new customers.
And to increase the chance of attracting more customers, your business has to constantly show up everywhere for your potential customers to notice. Here are a few tips to help you get started:
1. Advertise on Craigslist
You can reach a large audience through this popular classified website. Include your contact information, services, and pricing in your ad.
You can also include photos, videos, and descriptions to help promote your listing. Be sure to target your audience and include keywords in your ad.
This will help you find the right people and ensure that your ad is seen by as many people as possible.
2. Claim your business page on online directories
Claiming your business page on online directories can help increase your visibility and chances of being found by potential customers.
Many business owners overlook the importance of claiming their page, but it’s essential for getting the most out of online visibility.
Here are a few tips for claiming your business page:
- Verify your business information. Ensure all the details on your business page are accurate and up to date.
- Claim your page. Once you have verified your information and determined that your page is ready for a claim, go to the relevant directory website and click “Claim Your Page.”
- Fill out the form with your business information and submit it. The most important reason to claim your business page on online directories is that it opens up your business to more potential customers. If your business is not found, add your business and Fill in your business information.
By claiming your page, you’ll ensure that your business information is accurate and up to date, making it easier for potential customers to find you.
Where to claim your business?
When claiming your business on the internet, you will want to start with the top three to five sites.
Google Business Profile, Facebook, and Yelp.com are all incredibly popular and receive a lot of traffic. Bing Places, TripAdvisor, and Better Business Bureau are great resources for finding reviews and insights about specific businesses.
Finally, CitySearch and DexKnows are great resources for finding contact information for local businesses. Each listing site is different, but the basics for claiming your business are pretty much the same.
3. Creating a solid social media presence
Share your work on social media platforms to attract attention and build relationships with potential customers. Start by creating a (Facebook, Instagram, and Twitter) account for your business.
This is where you will post updates about your company, products, and services. You can also use this page to connect with current and potential customers.
Here are some tips to help you get started:
- Use a popular social media platform with your target audience. Facebook, Twitter, and LinkedIn are all popular social media platforms for handymen.
- Create engaging content. Share helpful tips, stories, and images that showcase your work and attract attention.
- Use hashtags to increase exposure. Hashtags are a great way to find other handymen and businesses that engage in similar activities. Use specific hashtags that are relevant to your industry.
- Promote your social media accounts regularly. Share interesting content and interact with your social media followers.
This will keep them interested in your business and encourage them to give you jobs.
4. Do some content marketing
If you’re looking for a way to showcase your skills and highlight the benefits of hiring you as a handyman, consider writing blog posts or articles.
Blogging is a great way to share your expertise with the world and attract new customers. Plus, writing about your handyman services can help you connect with potential customers and generate leads.
Whether you’re a novice or a seasoned professional, content marketing can help you gain traction in your industry. So don’t wait – start writing today!
5. Regularly ask for a review
When people are looking for a handyman, they’ll often check online reviews first.
Ask your clients and customers to submit reviews of your work, and place notices on your work sites thanking them for their input.
Not only will this help build your reputation and improve your chances of being hired again, but it can also help you improve your skills and learn from your mistakes.
6. Get licensed, certified, and insured
If you are a handyman, it is crucial to make sure you are licensed, certified, and insured.
Legally authorized to do your work and having the necessary insurance coverage can help protect you and your business.
Licensing can ensure that you are qualified to do your work, and certification can demonstrate that you have the necessary skills.
This builds trust among your customers and encourages them to refer your business to others.
2. Scale your handyman business by becoming a link between customers and other handymen
If you’re looking to scale up your handyman business, having a pool of handymen who are not interested in managing or administrating customers can be a great way to go.
This way, customers know you and are more likely to contact you when they need help. Additionally, you can refer jobs to these workers and collect payment while you supervise to ensure they complete the job correctly.
They don’t necessarily need to be your staff, but you can sign them on a simple contract agreement.
For example, Sometimes, you can be working at a customer’s place and discover that this customer still needs another handyman, maybe a furniture repairer.
You can quickly inform someone from the pool of handymen to come and do the job and get a commission from their payment.
One good thing about this approach is that it helps you take advantage of job opportunities; because you can’t do a particular job does not mean you shouldn’t bring someone who can do it and receive a commission.
So you see, you are growing your revenue with little effort. This way, you can maintain control over your business while freeing your time to focus on increasing your customer base.
3. Offer a discount or extra service
Offering a discount to customers who refer new business is a great way to incentivize referrals and also create a sense of community amongst your customers.
By rewarding your customers for their help, you can create a mutually beneficial relationship that will help you scale your business. When offering discounts to your customers, remember a few things. First, determine the value of a new customer.
For example, is a 10% discount worth more to a customer who’s just requested your services, or is it more valuable to a customer who’s been loyal for years?
Second, be creative with your rewards. For example, offer a free service if a new customer registers within a specific number of times or give away free gifts to customers who refer new business to you.
And don’t forget to monitor what works and adjust your rewards accordingly (discounts or extra service). Finally, reward the new customer—not just the referrer.
This can be done in various ways, such as giving the new customer a discount on their first purchase or assisting them with extra work for being a first-time customer.
Doing this will keep new customers happy and bring in more business from those who refer new business to you.
4. Investing in technology for your business
One way to increase the reach of your handyman business is to invest in technology. You can do this by using a computerized system to keep track of your customers’ contact information and jobs and by using online marketing tools to reach more customers.
A recent National Association of Home Builders study found that 82% of homeowners use technology to manage their home maintenance and renovation projects.
This includes everything from scheduling times for work to communicating with contractors.
Given that handyman businesses rely heavily on digital and social media to promote their services, it’s no surprise that these platforms can be beneficial in scaling your business.
One example is job scheduling. You can easily find and book jobs with customers using a tool like Jobster. This can help you increase your workflow and reduce idle time.
Another aspect where technology might be needed for the handyman business is accounting. You can keep track of your finances and manage your cash flow using a tool like QuickBooks.
This can help ensure that your business is running smoothly and that money is being spent judiciously. Customer Relationship Management (CRM) is another area where technology can help your business.
Using a tool like HubSpot, your companies can keep track of customer interactions. The most significant advantage of using technology is that it can automate many processes in running your business.
This can save you time and money. Another advantage of technology is that it can help you manage customer relations.
By tracking customer feedback and interactions, you can improve the quality of your service and create a better customer experience. Integrating technology into your business is sure a way to scale your handyman business.
5. Offer different or complementary services
One way to generate more revenue is to offer additional services, such as roofing, window repair, and HVAC installation.
The benefits of providing different services in your handyman business are numerous. Not only does it give your customers more options, but it also allows you to target specific markets.
For example, if you offer plumbing services, you can target homeowners needing repairs. On the other hand, if you specialize in home repair and renovation, you can appeal to a broader audience.
Additionally, you can charge different rates for different services, which can generate more income. In fact, offering additional services can be so profitable.
You can decide to learn to do them or refer to loyal co-handymen willing to give you a cut from their pay.
6. Scale your handyman business by investing in your team development
As a handyman business owner, you know that quality work is key to keeping your customers happy. However, with so many jobs to be done at once, it can be challenging to fulfil them.
If you’re finding that you’re getting more work than you can handle on your own, it might be time to invest in team development.
A team of skilled workers can help you deliver quality services to your customers if you ensure that everyone on your team is trained to perform their job.
Team training can help keep your team members skilled and efficient and ensure that the same quality work is delivered no matter who is assigned the task.
By dividing your team into different jobs, you can fulfil many jobs simultaneously and ensure that everyone works together to provide the best possible service to your customers.
Although in this kind of arrangement you have to place them on salaries unlike the one suggested earlier where they give you commissions. Even though It can be well worth it in the long run.
7. Scale your handyman business by seeking out qualified partners
You can scale your business by partnering with some qualified players in your industry or area of specialization.
What we mean by this is that you can meet, say, you are a roof repairer, you can meet up with the real estate companies or roofing companies and maybe have a sort of agreement with them to refer their clients who might need your services.
Partnering with other businesses with complementary skills and resources, you can increase the reach and scale of your handyman business can help you reach more customers and provide resources (such as customer lists, marketing materials, and equipment) that you may need to succeed.
Consider partnering with businesses with the same mission as yours or those with a similar customer base.
Search for qualified partners by reviewing business profiles and contacting companies directly. Joining like-minded businesses can help you reach your goals faster and with more tremendous success.
As your handyman business grows, it becomes increasingly essential to scale. Scaling means finding ways to grow your business without increasing overhead costs or sacrificing the quality of service. There are a variety of strategies you can use to scale your handyman business, and the most effective approach for you will depend on the size and scope of your current business.
However, we have suggested some helpful tips to help you scale your handyman business, such as:
- Growing your customer base
- Becoming a link between customers and other handymen
- Offering a discount or extra service
- Investing in technology for your business
- Offer different services
- Investing in your team development
- Seeking out qualified partners
Don’t wait to take action; start scaling today to reach your goals.
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